Selective Fans was founded by Karla Muller, a project manager with a strong background in property development and interior design.

Her career began with hands-on experience renovating and flipping homes alongside her husband, overseeing timelines, budgets, and finishes while developing a passion for thoughtfully designed interiors. Through these projects, Karla recognised the need for modern ceiling fans that offer both exceptional performance and beautiful design.

Backed by her family's established business, Selective Lighting, a trusted supplier of premium lighting and fireplaces for more than 40 years, Karla launched Selective Fans in 2021.

Today, Selective Fans specialises in sourcing and supplying designer ceiling fans that combine clean aesthetics, energy efficiency, quiet operation, and lasting performance. With a carefully curated range of premium ceiling fans, the brand helps homeowners, architects, interior designers, and developers create comfortable, stylish living spaces without compromising on design.

Her goal remains simple: to offer high-quality ceiling fans that blend seamlessly into modern homes while delivering outstanding value and reliability.