Selective Fans was founded by Karla Muller, a project manager with a strong background in property development and a sharp eye for design.

Her career began with hands-on experience flipping houses alongside her husband – overseeing timelines, budgets, and finishes while developing a growing interest in interiors. What started as a practical role evolved into a passion for sourcing well-designed, functional products that elevate everyday living.

Backed by her family’s established business, Selective Lighting – known for supplying high-quality lighting and fireplaces for over 40 years – Karla launched Selective Fans in 2021 as a natural next step. Her goal: to offer ceiling fans that combine clean aesthetics, lasting performance, and fair pricing.